Everyday Heroes – Marketing Team

23 Feb 2023
Marketing Picture 1 Brainstorming brilliance: Our creative marketing team dives into innovative proposals to elevate your brand experience

Intro:

Behind the face of Engineering Edge’s innovative brand story and successful cutting-edge campaigns lies a team of dedicated creatives navigating the digital jungle and crafting compelling narratives. In the bustling world of Engineering, there exists a group of unsung champions - our Marketing Team. They are the creative minds behind the scenes, tirelessly working to elevate our brand and connect with our audience in meaningful ways.

General Scope of Marketing Department

The general job scope of Marketing typically encompasses a wide range of tasks aimed at promoting a company's products or services, building brand awareness, and driving customer engagement. Some common job duties of marketing include Market Research, Digital Marketing, Content Creation, Campaign Planning, Events Planning and more. Overall, the scope of marketing is dynamic and multifaceted, requiring a combination of creativity, analytical skills, strategic thinking, and effective communication to drive business success.

EESG’s Marketing Department

However, in Engineering Edge, our Marketing Team is more than just a group of creatives - they are also the driving force behind Engineering Edge's visibility, relevance, and success. Their dedication, creativity, and strategic planning and creativity makes them indispensable members of the Engineering Edge Team, and we are proud to celebrate their invaluable contributions as our Everyday Heroes. Below are some of their key responsibilities:

Digital Marketing: Social Media Content Creation and Data Analysis

In today's digital age, social media is a powerful tool for engagement and communication. Our Marketing Team leverages on various platforms to connect with our audience, create valuable content, and foster meaningful relationships in the online community. Take a look at our social media accounts here. Through captivating visuals, compelling storytelling, and strategic campaigns, they amplify our brand presence and drive engagement.

Crafting captivating content to spark connections and inspire engagement Crafting captivating content to spark connections and inspire engagement

Covering everything from advertisements to promotional materials, our Marketing Team also oversees the entire process of creating guides, corporate collaterals and more Beyond creative endeavors, they also dive deep into social media data analysis to glean valuable insights into audience behavior, preferences, and trends. This data-driven approach informs their marketing strategies, allowing them to optimize their efforts to deliver relevant content that resonates with Engineering Edge’s audience.

Corporate Materials:

With meticulous attention to detail and a flair for creative design, our Marketing Team crafts visually stunning brochures and catalogues that showcase the breadth and quality of our innovative fastener offerings. Each Engineering Edge brochures and catalogues are carefully crafted to inform, inspire, and engage our audience, reflecting our commitment to excellence. Download our brochures here.

Crafting impactful visuals: Designing brochures and catalogues that speak volumes about our products Crafting impactful visuals: Designing brochures and catalogues that speak volumes about our products

Our Marketing Team also comprises of a squad of skilled designers adept in 2D and 3D rendering. They breathe life into our products with remarkable precision and quality. We used them for our website, to create a story for our videos and more. Their blend of creativity, precision and technical expertise ensures that our materials accurately represent our innovative top-quality fasteners, ensuring that every detail is captured, right down to every thread on each fastener. Their dedication ensures our marketing materials are not only comprehensive but also easily digestible, effectively communicating the technical intricacies of our top-quality fasteners.

Crafting precision with creativity, one thread at a time. Crafting precision with creativity, one thread at a time.
Bringing fasteners to life, thread by thread. Bringing fasteners to life, thread by thread.

Supporting the Business Development Team:

They also serve as strategic partners to our Business Development Team, collaborating to align on business direction and marketing messages across various countries, thus optimizing their marketing strategies.

Strategic Synergy: Collaborating seamlessly with the Business Development Team to drive innovation and growth Strategic Synergy: Collaborating seamlessly with the Business Development Team to drive innovation and growth

Offline Marketing: Planning and Managing Exhibitions:

From concept to execution, our Marketing Team orchestrates memorable overseas exhibitions that leave a lasting impression on our clients and participants.
Take a look at our most recent participation!

They handle everything from booth design, booth advertising, booth set up, to promotional activities, ensuring that our presence is felt in the industry.
Take a look at our BAU 2023 trip!

Collaborating with exhibition vendors to ensure perfection in every detail of our showcases. Collaborating with exhibition vendors to ensure perfection in every detail of our showcases.
Marketing Magic: Designing eye-catching social media graphics to spotlight our exhibition booth and engage our audience Marketing Magic: Designing eye-catching social media graphics to spotlight our exhibition booth and engage our audience

Governing Company Branding and Corporate Profiles:

Our flagship innovative fastener brand, CORROSHIELD® makes our identity, and our Marketing Team takes great pride in safeguarding and strengthening it. They meticulously govern Engineering Edge’s branding and corporate profiles, ensuring consistency across all touchpoints and reinforcing our values and messaging.

Our Marketing Team are creative wizards, strategic masterminds, and digital trendsetters who bring our brand to life. In a world buzzing with content, our Everyday Heroes stand out with their innovative ideas and out-of-the-box thinking. They're the storytellers who weave magic with words, the designers who paint pictures with pixels, and the analysts who decode the language of data. Together, they form an unstoppable force dedicated to elevating our brand and captivating our audience.

But it's not all glitz and glamour. Behind the scenes, our Marketing Heroes face challenges head-on, from tight deadlines to adapting with the ever-changing algorithms. Yet, with resilience and determination, they turn obstacles into opportunities, finding creative solutions to drive our flagship innovative fastener brand CORROSHIELD®.

They're the voice of Engineering Edge, the bridge between us and our customers, and the guardians of our fastener brands, CORROSHIELD®, TAPPERMAN®, and DYNO®. Today, we raise a toast to our Everyday Heroes, the Marketing Team.

Engineering Edge (Singapore) is your trusted fastener manufacturer with a legacy of delivering top-quality solutions. Our commitment to innovation and extensive Research and Development has led to exceptional fastening products, surpassing conventional designs. Our global customers benefit from dedicated support via our team of engineers and authorized distributors in over 20 countries worldwide.

Discover TAPPERMAN® Fasteners, the preferred choice of retail fasteners for builder's marts or hardware stores, offering versatile display and packaging solutions. Choose DYNO® Fasteners for quality-compliant structural solutions that guarantee peace of mind. For innovation-packed anti-corrosion premium fasteners, turn to CORROSHIELD® Fasteners. Extensive research has enabled us to design coatings tailored to various hostile environments.

All our products, TAPPERMAN®, DYNO®, and CORROSHIELD®,are tested and documented in accordance with the ISO 16228 Standard, ensuring excellence across our entire screw range. Stay connected with our latest innovations and product features by following us on Instagram, Facebook, LinkedIn, and YouTube. If you like to listen to interesting industrial how-tos and whys, listen to our podcast! Questions or inquiries? Reach out via our Contact Us page, and our experts will promptly assist you.